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path to purchasepath to purchase
Studies & papers

The Traveler’s Path to Purchase

Gain a competitive edge in knowing how to reach and influence consumer travelers at the right time during the purchase path in the U.S. and U.K. markets

Travel Content JourneyTravel Content Journey
Studies & papers

Travel Content Journey

Travel marketers can reach and influence consumer travelers by presenting the right type of content at the right time. Get a better perspective on the type of content travel consumers seek out, as well as how marketers can develop creative and effective content and leverage the right channels to reach and engage this audience.

Visa captureVisa capture
Studies & papers

2014 Summer Travel Snapshot

2014 Summer Travel Snapshot from TIAC and Visa shows US visitors are top spenders with visitors from China ranking second; Top spending categories include retail and lodging with full-service restaurant spending up 9.4%

Global Report on the Meetings IndustryGlobal Report on the Meetings Industry
Studies & papers

Global Report on the Meetings Industry

The meetings industry is one of the fundamental segments of the tourism sector. UNWTO’s newly released Global Report on the Meetings Industry provides an overall view of the main issues facing destinations aiming to build a competitive meetings industry along with case studies from around the world.

Cruise TourismCruise Tourism
Studies & papers

The Global Economic Contribution of Cruise Tourism

Business Research and Economic Advisors (BREA) was engaged by the Cruise Lines International Association (CLIA) to provide estimates of the contribution of the cruise industry to the global economy in 2013.