TTRA Conference 0

Call for Practitioner Papers for the 2017 ttra International Conference

practitioner papers

The Travel and Tourism Research Association invites practitioner submissions in English or French for the 2017 Annual International Conference which will take place in Québec City,Québec,Canada, from June 20th to 22nd, 2017.

Join us in Québec City, described by Travel and Leisure as Canada’s top city, to share cutting-edge tourism research. We’ll explore how destinations are embracing creative industries, adopting “smart” strategies and implementing programs to ensure sustainable development and improved quality of life – for visitors and residents. Propose your new and cutting edge research techniques and measures that analyze the impact of technology on consumers and the destinations they visit. Suggest research case studies that demonstrate how technology is changing the way destinations connect with residents and consumers, and share your newest research on consumer behavior and marketplace trends. Don’t miss this opportunity to contribute to this important forum.

The central theme of the conference is “Exploring aTTRActive destinations.”

Practitioner presentations are encouraged relating to the broadly defined sub-themes:

  • New business models for DMOs
  • Estimating visitor volume
  • Creating and measuring successful digital ad campaigns
  • Value of print, e.g. visitor guides        
  • Asking smarter questions of panel respondents
  • Insights into new segments of tourists, e.g., Gen Z, older adults, ethnic markets, etc.
  • Research to help manage overtourism

While presenters are encouraged to address these themes, other topics related to current issues in tourism or tourism research will be considered.

Submission information for practitioner presentations: Submissions for presentations, panels, “ttraTalks” and roundtable discussions are invited relating to the overarching theme of Exploring aTTRActive destinations. Submissions may be on a range of tourism related topics and the Conference Program Committee also encourages presentations on topics that are outside the general theme – our goal is to provide content that is relevant, timely and of interest to our members.

Presentation formats include:

A.     Presentations

15- to 45-minute presentations in concurrent sessions

B.     Panels

60-minute sessions where 2 or more speakers present on a topic

C.     ttraTalks

10-minute snapshots of a research issue, methodology or finding

D.     Roundtable Discussions

45-minute roundtable discussions on a project, initiative or study related to the conference theme

Questions and proposals are to be submitted to: All presentation, panel, ttraTalk and roundtable discussion proposals and required accompanying information should be submitted online to both Maryse Côté-Hamel ( and Wendy Kheel (

Guidelines for presentation, panel, ttraTalk and roundtable discussion submissions: Submissions must present, in a brief statement, how the presentation, panel, ttraTalk or roundtable discussion relates to the conference theme and addresses a research need (approx. 200-300 words).

All submissions must also include:

  • The names, affiliations and contact information of all presenters
  • A brief biography of the presenter(s) (50 words each)
  • The title of the presentation
  • The preferred presentation format (concurrent session, organized panel, ttraTalk or roundtable)
  • The length of time requested

All submissions are due by February 10th, 2017

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