The global tourism market generates US$1.2 trillion in tourism receipts and is growing rapidly. While growth in international tourist arrivals globally was 5% in 2013, Canada saw growth of only 1.5%.
International tourism is accelerating at a fast pace globally and brings significant economic benefits to the countries that are able to attract international visitors. But Canada’s performance in attracting these visitors is lagging behind virtually all of its competitors.
This submission is a call to action to the federal government to build on the initiatives it has already undertaken and seize the economic opportunities available by making strategic and targeted changes to policies and resources which together would allow Canada to regain its competitive position as a leading destination for the world’s travellers.
Read the Tourism in Canada – Seizing Economic Advantage report.